Responsibilities

• Product Positioning and Messaging
• Align value propositions with MEIDS products of today (IBSS + GENESIS), while braced for incorporating new technologies as we develop new solutions for the future.
• Translate complex technical capabilities into clear business outcomes.
• Create compelling narratives, tailored to target buying groups, regional variances, and user personas.
• Ensure consistent messaging across all global customer-facing channels.
• Go-to-Market Strategy
• Own and execute go-to-market plans for marketing new products, solutions, modules, features, releases, across markets, verticals, geographies and partner GTM programmes.
• Define launch objectives, target audiences, competitive differentiation, and success metrics.
• Coordinate cross-functional launch activities across Product, Sales, Marketing, and Customer Success.
• Measure launch effectiveness and continuously optimise programmes.