Responsibilities

• Positioning, Messaging & Market Intelligence – 30%
• Own and continuously sharpen Foods Connected’s positioning and messaging, testing it against how prospects and customers actually describe their problems.
• Run ongoing market and competitor analysis, tracking how competitors position themselves and where Foods Connected’s advantage is real rather than assumed.
• Translate product capability into value propositions that map to the priorities of food manufacturers, retailers, and foodservice/QSR buyers.
• Partner with product management so positioning and messaging evolve alongside the roadmap.
• Use AI-assisted research tools to track market and competitor shifts faster. Understand the impact of AI on buyer journeys and pressure-test positioning before it ships.
• Win/Loss & Customer Intelligence – 10%
• Own the win/loss programme end-to-end: design the process, run the interviews, and turn findings into a regular report for sales and product leadership.
• Use Gong’s AI-powered call analysis to mine live sales calls for customer language, objections, and competitor mentions, feeding what you learn back into positioning and enablement.
• Maintain a live, evidence-based view of why deals are won and lost, and use it to sharpen targeting and messaging.

Requirements

• Minimum Qualifications & Experience: Bachelor’s degree in Marketing or a related field and 8 years relevant experience; or equivalent combination of education and experience.
• Technical Skills: Deep understanding of Marketing Principles, market research, and Product positioning.
• Technical Skills: Prior experience and knowledge with SaaS products.
• Technical Skills: CRM system management (HubSpot, Salesforce or similar).
• Technical Skills: Familiarity with planning platforms such as JIRA, Trello or similar.
• Technical Skills: Skilled in building sales decks and enablement materials (PowerPoint, Canva or similar).
• Technical Skills: Confident developing and delivering product demos to prospects, customers, and internal teams.
• Technical Skills: Experience using Gong or similar conversation intelligence platforms for customer and competitive insight.
• Technical Skills: Experience designing and running win/loss programmes.
• Technical Skills: Comfortable using AI tools (e.g. Claude, Gong AI) to speed up research, content drafting, and call analysis.

Preferred

• 8+ years’ experience in product marketing, with a track record of owning positioning, messaging, and win/loss programmes for Software solutions or the SaaS space.
• Prior experience within a SaaS organisation.
• Naturally curious and resilient, comfortable testing ideas, taking feedback, and adjusting course when the evidence says to.

Benefits

• Competitive Base Salary
• Generous Holiday Package — 25 Days + 10 Public Holidays
• Private Medical, Dental & Vision
• Employee Wellness Programme and Classes
• Flexible model of hybrid working