Responsibilities

• Own and align marketing strategy in the EMEA region for the Enterprise Architect persona, ensuring plans reflect technical architecture insights and empowering the field to execute with impact
• Enable the field at scale by running regional programmes, sales plays and delivering clear and relevant messaging
• Lead cross-functional working groups including ABM and Demand Generation to ensure disciplined marketing programme execution and alignment across teams
• Build and nurture a community motion targeted at Enterprise Architects to foster peer-to-peer engagement and long-term platform advocacy
• Champion outcome-driven selling by equipping sales teams with messaging and programmes that tie Snowflake’s architectural advantages to measurable impact
• Amplify the EMEA voice by capturing regional insights, sales feedback and performance data to inform global GTM, messaging and roadmap decisions
• Translate Snowflake’s platform value into architectural blueprint and technical framework statements that resonate with key technical decision-makers

Requirements

• 5+ years of experience in product marketing, solutions marketing or GTM strategy, specifically focused on data and AI platform architecture
• Demonstrated ability to orchestrate cross-functional GTM programmes that scale across regions and resonate with the Enterprise Architect persona and technical decision-makers
• Proven experience in building and scaling a community motion or developer/architect relations programme
• Ability to translate complex technology and architecture value into clear strategic frameworks that resonate with decision-makers
• Strong collaboration and influence skills, with the ability to align global strategy to regional execution across ABM and Demand Gen teams, among others
• Excellent communication and storytelling abilities, distilling complex architectural concepts into compelling, business-relevant narratives
• Commitment to being a culture champion who builds trust, collaboration and inclusivity across functions and regions
• An analytical, data-driven mindset with a focus on measuring impact and driving continuous improvement
• Experience developing regional or industry-specific campaigns that complement global priorities is a plus
• Experience working with or marketing to the Public Sector is a plus