Product Marketing Manager at Driftrock Limited | London, UK | £45K/yr – £60K/yr

Product Marketing Manager

London, UK (Remote)

£45K/yr – £60K/yrMid LevelFull time

Posted 2 months ago

Job Summary

Own the go-to-market messaging and sales assets that actually win deals, turning customer and market insights into clear, differentiated positioning for Driftrock in the automotive space.

GTM Assets and Playbooks: Build decks, one-pagers, battlecards, objection-handling, and playbooks tied to current positioning.
Sales Enablement Ownership: Create materials and case studies that sales can rely on across deals, events, and digital touchpoints.
Launch and Thought Leadership: Lead product launch positioning and contribute guides and data-driven content to build brand authority in automotive marketing.

Job Description

Responsibilities

Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win.
Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal.
Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships.
Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey.
Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital.
Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.