Product Marketing Manager

Burnley, Blackburn with Darwen, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own website and app growth and lifecycle programs for Burnley FC with product marketing tied to feature launches and fan engagement across players, staff, and supporters.

  • Own digital growth & lifecycle: website, app, and fan-facing experiences from launch through adoption and retention.
  • Collaborate with product, content, and comms to time feature launches and activation campaigns across channels.

Job Description

Responsibilities

  • Website & App Growth
  • Product Marketing & Feature Launches
  • Fan Engagement & Lifecycle Marketing
  • support the Club’s ongoing development and helping us deliver a first-class experience for players, staff, and supporters.

Requirements

  • The ideal candidate will be commercially minded, user-first Product Marketing Manager who has experience leading the growth, adoption, and engagement strategy of new website’s and app ecosystems.

Preferred

Burnley Football Club logo

Burnley Football Club

Since 1882. Forever Forward. Burnley Football Club is one of the founding members of the Football League, which boasts a fan base that epitomises the loyalty and passion that the town is known for. Over the years, supporters have witnessed the team claim almost every major English honour.

Burnley, England, GBR
453 employees (96 in marketing)

Traffic Signals

Monthly Visitors
196.5M
Monthly Google Ads Budget
$235K
Traffic Source Mix
Search
20.3%
Direct
55.8%
Referral
4.6%
Social
19%
Paid
0.2%

Headcount Trend

Current headcount: ~452

Marketing Team

Marketing Team Size
85 (19% of company)

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