Product Marketing Manager (Branding) - Global Business Solutions - London at TikTok | London, UK

TikTok

Product Marketing Manager (Branding) - Global Business Solutions - London

London, UK (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own TikTok Ads GTM for vertical growth, shaping adoption and revenue through in-market activations, and turning market signals into scalable, data-driven strategies with Sales and Product teams.

GTM Strategy & Execution: lead vertical-focused messaging, solution packages, and product recommendations to drive advertiser adoption.
In-market Activations: design and run programs that accelerate product adoption and revenue growth across markets.
Cross-functional Enablement: partner with Sales, Product, PMMs, and HQ teams to synthesize market insights into roadmaps and scalable enablement.

Job Description

Responsibilities

Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens
Design and execute in-market activations and programs to accelerate product adoption and revenue growth
Identify opportunities to simplify, scale, and strengthen GTM execution across markets
Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
Partner with product champions to ensure consistent, high-quality enablement and execution
Turn data and market signals into actionable insights that unlock growth opportunities

Requirements

Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
Commercial Mindset: Track record of delivering against ambitious performance goals
Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred

Consumer Goods industry expertise
Branding marketing expertise

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval