Responsibilities

• Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions, with a vertical-first lens
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Serve as the in-market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
• Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
• Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
• Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams
• Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation
• Partner with product champions to ensure consistent, high-quality enablement and execution
• Turn data and market signals into actionable insights that unlock growth opportunities

Requirements

• Experience: 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
• Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Commercial Mindset: Track record of delivering against ambitious performance goals
• Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

Preferred

• Consumer Goods industry expertise
• Branding marketing expertise