Responsibilities

• In-Life Marketing Strategy & Direction
• Own the in-life strategy and roadmap, focused on extracting value from existing customers and driving cross-sell through activation, engagement and retention.
• Prioritise where the team focuses effort, based on commercial impact.
• Set the standards and frameworks (testing, targeting, measurement) the wider team works to.
• Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead.
• Delivery & Execution
• Build and run lifecycle campaigns yourself (email, in-app, direct mail and more), and guide and quality-check work from the Senior Growth Executives.
• Spot moments in the customer journey - milestones, drop-off points, underused features - where marketing can improve outcomes.
• Review performance data and decide what to scale, pause or iterate, making changes yourself where needed.
• Product & Customer Insight

Requirements

• 4+ years' experience in product marketing, ideally with time spent in lifecycle, CRM, or engagement/retention marketing rather than pure acquisition or brand - including experience owning strategy, not just delivering against someone else's.
• A proven track record of setting the direction for in-life or lifecycle marketing, and prioritising where a team focuses its effort, not just running individual campaigns.
• Demonstrable experience designing and running activation, engagement, retention or growth programmes that measurably moved the numbers for existing customers.
• Confident making trade-off calls on where to focus effort and budget across Business Rewards Account and Lending.
• Strong commercial and analytical instincts - able to read customer and campaign data, spot patterns, and turn them into a clear, prioritised plan of action rather than a list of activity.
• Confident working hands-on with CRM platforms (HubSpot or similar) to build, target, test and measure lifecycle campaigns.
• AI-literate and genuinely excited by it - comfortable using AI tools day-to-day to speed up analysis, content drafting and reporting, and keen to find new ways to apply them.
• Experience in financial services, SME banking or another regulated industry is a strong plus, but not essential.
• The senior voice on in-life marketing day-to-day - setting direction and being the escalation point for trade-offs, while staying hands-on enough to execute the plan yourself when needed.
• A genuine self-starter who can take a lifecycle programme from idea to live campaign without heavy oversight, while still knowing when to flag risk or escalate to the Product Marketing Lead.

Benefits

• Full onboarding support and continued development opportunities
• Options for flexible working
• Regular social activities
• Pension contributions
• Discretionary bonus scheme
• Private health cover
• Life assurance
• Family friendly policies including enhanced Maternity & Paternity leave
• Flexible and hybrid working
• Diversity