Responsibilities

• Lead GTM initiatives for xP&A, including the development and execution of launch strategies, messaging frameworks, and engagement plans for new features and product updates.
• Translate complex product capabilities into clear, customer-centric value propositions that resonate with target buyers.
• Utilize tools such as Gong, Salesforce, Lightdash, and LLMs to perform win–loss analysis, visualize insights, and drive data-informed strategic decisions.
• Plan and execute creative go-to-market activities, including video content, webinars, and AI-powered engagement strategies to maximize impact.
• Build and scale high-impact enablement assets that are practical, engaging, and widely adopted by internal teams.
• Work closely with Product, Sales, and Marketing teams to ensure seamless collaboration and consistent messaging across all touchpoints.
• Continuously track competitors and equip customer-facing teams with battlecards, actionable insights, and targeted training.
• Use storytelling and innovative formats to communicate real customer value—going beyond feature lists to highlight tangible business outcomes.

Requirements

• 4+ years of experience in SaaS product marketing, with a strong track record in product positioning, messaging, and go-to-market (GTM) execution.
• Demonstrated ability to identify priorities, take initiative, and deliver impactful results.
• Skilled at transforming complex product features into clear, compelling value propositions tailored to diverse buyer personas.
• Hands-on experience developing positioning and messaging frameworks that drive measurable sales impact.
• Successfully led product launches from planning through execution, ensuring cross-functional alignment and market success.
• Solid grasp of buyer personas, ideal customer profiles (ICPs), buyer journeys, and product lifecycle stages.
• Ability to identify market trends and customer needs and translate them into structured, actionable insights.
• Practical experience in marketing and campaign execution, with a focus on measurable outcomes.
• A hands-on mindset combined with strong prioritization skills and the ability to lead initiatives and drive results.
• Strong project management, presentation, and writing abilities, paired with experience in interpreting data and turning insights into strategies.

Benefits

• LucaFlex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.
• Work from Abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.
• Team Spirit – We value teamwork and celebrate our achievements. That's why we take many opportunities to get together, learn together, and cherish our successes together.
• Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.
• Lucanet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.
• Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, subsidies for sports activities, mental health support, and counseling through our external partners.
• Generous leave policy – We encourage you to take time off to relax, travel, and recharge.
• Private Medical Insurance & Group Life Assurance