Responsibilities

• We're hiring our first Marketing Lead to drive demand generation for Palette and build the marketing function from the ground up at Kew Reach. You'll shape and run our content, website and marketing outreach, along with the reporting that shows it's working.
• Accountable for growing Free-tier signups through the website at the lowest defensible cost per qualified signup, using whichever mix of organic content, SEO and paid digital advertising proves most cost-effective in testing.
• You'll also deliver our webinar and event programme.
• Working closely alongside our Business Development Director who leads on client relationships and our consultancy services, you'll drive everything that builds the pipeline and keeps it moving.
• This is a hands-on role for someone who has run product marketing before, either as an early marketer in a small company or a senior marketer inside a larger one and is now ready to build something of their own.
• Marketing runs on two engines, and you will drive both:
• - Account-based marketing (sales-assisted). Named-account campaigns into engineering consultancies, top-tier architecture firms and large landscape practices.
• - Product-led funnel. Search-led content built on Kew science, SEO and AI-search optimisation, cost-effective paid digital acquisition, lifecycle email and in-product conversion, turning Free-tier signups into paying customers.

Requirements

• Proven product marketing experience in B2B SaaS in a high growth company, ideally including product-led growth: taking a product to market and owning the funnel that converts it.
• Strong long-form content ability: you can write authoritative, technically credible pieces and turn a complex proposition into a clear message.
• Hands-on expertise with HubSpot (or a comparable marketing automation / CRM platform) with LinkedIn automation and ABM tooling, and with paid digital acquisition (LinkedIn and Google Ads) run on a disciplined test-and-scale budget.
• Domain knowledge or genuine affinity in at least one of design, landscape or ecology, whether through work, study or serious interest.
• A basic scientific grounding, or the background and education to get up to speed quickly on the science we communicate (climate resilience, biodiversity, species selection, BNG).

Preferred

• Vertical software or built-environment experience, preferred over a generalist brand background.
• Familiarity with Biodiversity Net Gain, NSIPs, or public-sector / G-Cloud procurement.
• Experience marketing to architects, engineers, landscape architects or local authorities.

Benefits

• The chance to build a marketing function from scratch on a genuinely differentiated, science-backed product, with the mandate and budget to make it work.
• Direct access to the commercial team and Kew's scientists, and real influence over strategy from day one.
• Hybrid working, with regular time together in our Richmond, London office.