Responsibilities

• Market insights: synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap.
• Drive go-to-market (GTM) positioning: including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging.
• Messaging: lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation.
• Compelling content: create/orchestrate audience-centric content across the entire buyer journey including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs.
• Win rate improvement: enable sales productivity, efficiency, and win rates through a holistic program of onboarding and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners.
• Thought leadership: Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc.
• Analysts: Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports.
• Product launches: Oversee launch planning for new offerings – including deep understanding of product roadmap, features, differentiators, and customer value to communicate clear and concise use cases.
• Champion of consistency: Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders.
• Leadership & collaboration: build and mentor a high performing team that works closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.

Requirements

• 12+ years of product marketing leadership experience within cybersecurity, SaaS or disruptive technology (i.e. AI/ML) industries with the most recent 4+ years of experience in a global, product marketing leadership role for a growth company.
• Strong proven background in content creation, product positioning, analyst relations, competitive analysis, branding and sales enablement preferably in the security industry.
• An excellent track record of leading, developing and mentoring a global product marketing team.
• Excellent writing, communications and presentation skills as well as exceptional attention to detail.
• Ability to translate technical concepts into business value and communications suitable for internal and external stakeholders.
• Ability to handle multiple projects and work effectively with multiple stakeholders across different function areas.
• Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations.
• Available for travel to regional offices, site visits, industry conferences and events.
• Driven, self-motivated, and able to work in a fast-paced, high-growth environment.
• Strong technical background required.

Preferred

Benefits

• We believe that the best solutions are developed by teams who embrace each other\'s unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
• Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement
• We\'re serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.