Own end-to-end lifecycle marketing for JP Markets with multi-channel integration and rigorous measurement.

• Develop lifecycle engagement strategies from awareness through adoption, usage, and expansion.
• Create nurture journeys (including email and onsite personalization) aligned to lifecycle moments and product usage signals.
• Translate business goals into detailed media briefs, measurement plans, and success metrics.
• Partner with media agencies to plan, buy, pace, optimize, and analyze paid media campaigns.
• Coordinate with third-party vendors to ensure media buying, creative assets, and tracking are delivered on time and aligned to objectives.
• Integrate paid, owned, and earned channels to deliver cohesive campaigns across web, email, social, and events.
• Plan and execute marketing programs across the user journey for products on J.P. Morgan Markets (jpmm.com).
• Project-manage cross-functional stakeholders to deliver messaging and content through internal and external channels.
• Monitor results and optimize campaigns in real time to improve impact and effectiveness.
• Prepare clear readouts and presentations that communicate performance, insights, and recommendations.
• Write and edit marketing assets across digital, advertising, social, sales enablement tools, videos, and help guides.