Responsibilities

• Define and lead the wealth marketing strategy across EMEA and APAC, aligned to AWMS business priorities and growth objectives and in close coordination with US leadership and Ares Corporate Communications
• Identify and prioritize target markets, client segments and distribution opportunities to drive adoption across the wealth channel
• Translate global strategy into regionally relevant plans that reflect local market dynamics, regulatory considerations and client needs
• Own end-to-end go-to-market strategy for products and solutions in international markets
• Drive demand generation across channels, delivering measurable impact on client acquisition, engagement and pipeline growth
• Partner with Product and Sales teams to refine value propositions, segmentation and messaging for financial advisors and their clients
• Quarterback the development and execution of integrated, multi-channel marketing campaigns across email, web, paid, earned and events
• Establish a data-driven approach to campaign planning and optimization, leveraging analytics and testing to improve ROI
• Build and scale performance measurement frameworks and dashboards to track effectiveness, inform decision-making and drive accountability
• Lead and develop a 3-person marketing team, fostering a culture of accountability, collaboration and continuous improvement

Requirements

• 10+ years of progressive marketing experience, including leadership responsibility across international markets
• Proven experience within asset management or financial services, with a strong understanding of private markets and the wealth management channel
• Track record of building and scaling marketing functions, teams or regional capabilities
• Deep understanding of international market dynamics, regulatory environments and cultural nuances
• Deep wealth marketing experience developing and executing go-to-market strategies, demand generation programs and integrated marketing campaigns
• Strong command of paid, owned and emerging media channels, with a data-driven approach to performance optimization
• Experience in product marketing, including positioning and content strategy for complex investment solutions
• Fluency in marketing analytics, Martech platforms and campaign measurement frameworks
• Demonstrated ability to lead and develop high-performing teams with a focus on coaching, accountability and capability building
• Proven effectiveness operating in a matrixed, global organization with the ability to influence stakeholders across functions and regions; excited to build a business and shape the organization