Responsibilities

• Own end-to-end campaign architecture. Define audience, channel mix, sequencing, and timing for integrated campaigns spanning performance marketing, field marketing, content marketing, events, and experimental tactics to activate customers.
• Align marketing to GTM motions. Partner with sales leadership as the single point of accountability for building campaign playbooks tuned to distinct motions ensuring marketing investment maps to active sales priorities.
• Build repeatable, durable playbooks. Author and scale standardized playbooks for new ASCS service launches and evergreen growth motions, avoiding reinventing campaign approaches and ensuring campaign quality every time.
• GTM orchestration. Maintain a campaign calendar that sequences tactics for compounding effect (e.g., event content nurture digital retargeting sales handoff) and prevents duplication across channel teams.
• Define integrated measurement. Build a cross-channel KPI and reporting framework that evaluates performance holistically, and drive retrospectives that turn attribution data into concrete optimization.
• Manage marketing budget, budget tracking tools and build mechanisms with key stakeholder and channel owners to track investments and ROI.

Requirements

• Bachelor's degree
• 10+ years of professional non-internship marketing experience
• Demonstrated experience designing and executing multi-channel campaigns across demand generation, events, digital, and content marketing in a B2B context
• Experience using data and metrics to drive improvements

Preferred

• 10+ years of marketing experience with at least 7 years in a campaign orchestration, integrated marketing, or marketing operations role
• Experience with customer segmentation, profiling, and targeting
• Exceptional written and verbal communication skills - particularly presenting to senior leadership audiences
• Interest in exploring how automation and AI can power workflows, dashboards, and campaigns
• Supply chain, logistics, or transportation industry experience is highly preferred