Premier Customer Engagement Lead
London, UK (Unknown)
Posted 1 day ago
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Job Summary
Own and drive the Premier customer engagement strategy, including segmentation, lifecycle communications, and cross-functional collaboration across marketing, data, digital and product teams.
- Own customer engagement strategy for Premier customers and oversee multi-channel campaigns.
- Define segmentation, targeting and lifecycle messaging across journeys.
- Align communications across NatWest and Evelyn Partners and collaborate with agencies and internal teams.
Job Description
Responsibilities
- Develop and own the customer engagement strategy for Premier customers.
- Define customer segmentation, targeting and lifecycle communications.
- Shape messaging, channel strategy and customer journeys.
- Collaborate with senior stakeholders across marketing, data, digital and product teams.
- Ensure customer communications are aligned across NatWest and Evelyn Partners.
- Oversee campaign planning and delivery across multiple customer channels.
- Work alongside agencies and internal teams to deliver high quality customer experiences.
- Provide strategic direction while supporting the successful execution of campaigns.
Requirements
- Extensive experience in customer engagement and lifecycle marketing.
- Strong strategic marketing and customer planning experience.
- Experience developing customer segmentation and engagement strategies.
- Proven stakeholder management and influencing skills.
- Experience overseeing end-to-end marketing campaign delivery.
- Direct-to-consumer marketing experience.
- Financial services experience is preferred, ideally within wealth management, investments or affluent customer marketing.
- Strong understanding of CRM and customer engagement best practice.
Preferred
- Financial services experience is preferred, ideally within wealth management, investments or affluent customer marketing.
AMS
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
