Responsibilities

• Develop and deliver the charity’s PR and social media strategy, aligned to wider organisational objectives
• Shape and grow the charity's profile through innovative PR, media, influencer and social media activity
• Lead proactive media relations and social media activity to raise the charity’s profile and secure positive local, regional and national coverage
• Identify, develop and share compelling patient, supporter and charity stories across multiple channels, that build our reputation, engage audiences and inspire support
• Protect and enhance the charity's reputation by leading media relations, issues management and communications planning
• Act as the charity's media lead, managing enquiries, advising spokespeople and supporting senior leaders with media opportunities
• Work collaboratively across the charity and with NHS colleagues to deliver integrated campaigns that support fundraising, engagement and brand objectives
• Lead and develop the Marketing and PR Officer, fostering a culture of creativity, innovation and continuous improvement
• Monitor and evaluate PR and social media performance, using insight and analytics to drive continuous improvement
• Use insight, analytics and evaluation to measure performance and continually improve PR and social media activity

Requirements

• Strategic, creative and collaborative communications professional with significant experience in PR, media relations and social media
• Experience developing and delivering successful PR and social media strategies that deliver measurable results
• Strong media relations and reputation management experience
• Excellent copywriting, editing and storytelling skills across digital, social and traditional media
• Experience planning and delivering integrated communications campaigns that engage audiences and support organisational objectives
• Strong stakeholder engagement and influencing skills, with the ability to build trusted relationships at all levels
• Leadership and people management experience with the ability to motivate and develop others
• Excellent organisational and project management skills with the ability to manage competing priorities and deadlines
• A strategic, audience-focused and innovative approach, with an understanding of emerging communications trends and digital best practice
• A creative, proactive and audience-focused approach to communications

Benefits

• Company pension
• Enhanced maternity leave
• Free flu jabs
• Sick pay
• Work from home