Digital PR and Social Media Manager
Doncaster, UK (Unknown)
Posted 17 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive MPE's Digital PR strategy to improve search visibility and brand authority, collaborating with SEO and marketing teams to secure media coverage and backlinks.
- Align campaigns with keyword priorities and organic growth goals
- Track and communicate the SEO value of Digital PR activity
- Collaborate across PR, SEO and marketing to amplify reach
Job Description
Responsibilities
- Deliver MPE's Digital PR strategy aligned to the wider marketing, brand and SEO objectives.
- Identify opportunities to improve MPE's online reputation, authority and share of voice across key markets.
- Collaborate with the SEO, marketing and PR Teams to ensure Digital PR activity supports keyword priorities, organic growth and domain authority.
- Identify newsworthy stories, research, customer success stories and company achievements that can be leveraged for media coverage.
- Work closely with SEO specialists to identify backlink opportunities from authoritative websites.
- Ensure Digital PR campaigns contribute directly to improvements in search visibility.
- Monitor competitor backlink profiles and identify opportunities for MPE to increase digital authority.
- Collaborate on content strategies that improve keyword rankings and organic traffic.
- Track the SEO value generated through Digital PR activity.
- Develop and deliver MPE's organic social media strategy, ensuring alignment with wider marketing, Digital PR and SEO objectives.
Requirements
- Proven experience in Digital PR, Communications or Social Media Marketing.
- Strong understanding of SEO and the role Digital PR plays in improving organic search performance.
- Experience securing media coverage across online and traditional publications.
- Demonstrable success managing business social media channels.
- Excellent copywriting, storytelling and communication skills.
- Experience developing integrated marketing campaigns.
- Strong project management and organisational skills.
- Ability to interpret campaign analytics and make data-driven decisions.
- Experience building relationships with journalists, influencers and industry stakeholders.
Preferred
- Experience using SEO platforms such as Ahrefs, SEMrush, Moz or Majestic
- Experience within financial services
- Knowledge of Google Analytics and Google Search Console
- Experience using social media management platforms
Benefits
- 25 days annual leave
- Contributory Pension Scheme
- Canteen
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- On-site parking
My Pension Expert
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
