Digital PR and Social Media Manager
Doncaster, UK (Unknown)
Posted 7 weeks ago
Job Summary
Own and drive MPE's Digital PR strategy to improve search visibility and brand authority, collaborating with SEO and marketing teams to secure media coverage and backlinks.
- Align campaigns with keyword priorities and organic growth goals
- Track and communicate the SEO value of Digital PR activity
- Collaborate across PR, SEO and marketing to amplify reach
Job Description
Responsibilities
- Deliver MPE's Digital PR strategy aligned to the wider marketing, brand and SEO objectives.
- Identify opportunities to improve MPE's online reputation, authority and share of voice across key markets.
- Collaborate with the SEO, marketing and PR Teams to ensure Digital PR activity supports keyword priorities, organic growth and domain authority.
- Identify newsworthy stories, research, customer success stories and company achievements that can be leveraged for media coverage.
- Work closely with SEO specialists to identify backlink opportunities from authoritative websites.
- Ensure Digital PR campaigns contribute directly to improvements in search visibility.
- Monitor competitor backlink profiles and identify opportunities for MPE to increase digital authority.
- Collaborate on content strategies that improve keyword rankings and organic traffic.
- Track the SEO value generated through Digital PR activity.
- Develop and deliver MPE's organic social media strategy, ensuring alignment with wider marketing, Digital PR and SEO objectives.
Requirements
- Proven experience in Digital PR, Communications or Social Media Marketing.
- Strong understanding of SEO and the role Digital PR plays in improving organic search performance.
- Experience securing media coverage across online and traditional publications.
- Demonstrable success managing business social media channels.
- Excellent copywriting, storytelling and communication skills.
- Experience developing integrated marketing campaigns.
- Strong project management and organisational skills.
- Ability to interpret campaign analytics and make data-driven decisions.
- Experience building relationships with journalists, influencers and industry stakeholders.
Preferred
- Experience using SEO platforms such as Ahrefs, SEMrush, Moz or Majestic
- Experience within financial services
- Knowledge of Google Analytics and Google Search Console
- Experience using social media management platforms
Benefits
- 25 days annual leave
- Contributory Pension Scheme
- Canteen
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- On-site parking
My Pension Expert
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Salaries
Posted range
£40K/yr – £45K/yr
Taken straight from the job posting.
