Responsibilities

• Build and manage relationships with key trade and B2B media, securing regular and relevant coverage that serves our wider corporate objectives of awareness and growth
• Manage press office activity namely store launches, franchise openings, corporate announcements, and contract extensions, handling inbound enquiries and ensuring accurate, timely responses
• Support with reactive comms and issue management in a highly professional capacity
• Develop press releases, media statements, photography briefs, editorial pitches, trade features and thought leadership content aligned to our brand strategy
• Help deliver and shape integrated media campaigns that drive awareness of new initiatives, partnerships, or milestones
• Collaborate with internal teams and join working groups to uncover media-worthy stories, represent the PR team and amplify leadership voices
• Support industry award submissions and create case studies for use across media, social and events
• Help seek new media opportunities to develop Co-op Wholesale’s media presence

Requirements

• Proven experience in PR media relations within a B2B, retail, FMCG, or agency environment
• Experience supporting issue communications and managing media protocols under pressure
• Excellent written and verbal communication skills, with the ability to create strong media copy and respond confidently to journalist queries
• The ability to spot a good story and an understanding of what makes content newsworthy
• A proactive, positive, collaborative approach and confidence working with people at all levels of seniority

Benefits

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• 30% discount on Co-op products and 10% off other brands
• Stream – early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme