Responsibilities

• Develop and implement the communications strategy for the EMEA region in line with the global communications vision, continuing to position G Adventures as the leader in adventure travel and the pioneer of community tourism.
• Act as the communications expert for the region, identifying opportunities to raise awareness of G Adventures through strategic media relations, partnerships and thought leadership.
• Build on G Adventures' strong reputation by securing impactful coverage across consumer, trade, business and broadcast media, with a particular focus on the UK and DACH while supporting wider EMEA activity.
• Have a nose for a great story, working closely with stakeholders across the business to uncover newsworthy announcements, human-interest stories, data-led campaigns and timely media opportunities.
• Write and distribute press releases, targeted pitches, opinion pieces and other media materials that generate meaningful coverage.
• Develop and execute creative PR campaigns and integrated communications initiatives alongside the regional marketing and global communications teams.
• Launch major business initiatives, product launches and campaigns alongside Founder Bruce Poon Tip and other senior leaders, developing communications plans that maximise awareness and impact across the region.
• Secure and support interviews, speaking opportunities, thought leadership and media appearances for senior leaders, including Founder Bruce Poon Tip, Managing Director Brian Young and other company spokespeople.
• Plan, coordinate and deliver both small and large-scale media, consumer and industry events across the region, working closely with the regional marketing and global communications teams to ensure flawless execution and maximum PR impact.
• Work closely with Planeterra, G Adventures' non-profit partner, to share inspiring stories that demonstrate the positive impact of community tourism around the world.

Requirements

• At least 5 years' experience in PR or communications, either agency or in-house.
• Extensive experience working within the travel industry, with a strong understanding of both consumer and trade media.
• An exceptional network of media contacts across travel, consumer outlets with business and broadcast contacts a bonus
• A proven track record of securing top-tier media coverage and developing creative campaigns that build brand awareness and reputation.
• Experience identifying and developing data-driven stories that generate meaningful media coverage.
• Strong understanding of digital PR and experience securing coverage that supports wider SEO, digital visibility and AI search strategies preferable.
• Experience developing and managing content creator partnerships, with an understanding of campaign KPIs, affiliate models and performance measurement.
• Excellent writing skills, with the ability to adapt tone for different audiences and create compelling media materials.
• Outstanding organisation and project management skills, with the ability to manage multiple priorities independently.
• Confidence working with senior stakeholders and acting as a trusted communications advisor across the business.

Preferred

• Experience managing external PR agencies is desirable.
• The ability to travel regionally and internationally when required with experience hosting press trips desirable

Benefits

• Competitive Total Rewards Package, including exclusive travel perks!
• Additional days off, including on your birthday!
• Vacation time for you to recharge
• Enhanced Parental Leave
• Meaningful Employee Recognition Program
• Learning and Growth Opportunities
• Employee Resource Groups
• *Applicable based on location*