PPC Shopping Strategist

Cambridge, Cambridgeshire, UK (Hybrid)

£38K/yr – £41K/yrMid Level1+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end Shopping campaign performance across Google and Microsoft Ads, continuously optimize using established processes, roll out tests and new features, monitor health, and collaborate with Paid Media, Product and Partnerships to drive account growth.

Job Description

Responsibilities

Manage the day-to-day performance of Shopping campaigns across Google and Microsoft Ads.
Monitor account health and investigate unusual changes in performance.
Apply optimisations and improvements using Genie Shopping's established processes and frameworks.
Roll out new features, campaign updates and testing initiatives across your account portfolio.
Ensure campaigns remain well maintained and aligned with best practice.
Analyse campaign data to identify trends, opportunities and potential issues.
Investigate anomalies and work with the wider Paid Media team to resolve them.
Help evaluate the impact of tests and new initiatives.
Contribute observations that improve campaign performance and operational efficiency.
Work closely with the Paid Media, Product and Partnerships teams to progress projects

Requirements

Around 1-3 years' experience in PPC, eCommerce or another performance marketing role
Experience using Google Ads and Microsoft Ads
Comfortable analysing campaign performance and making data-driven decisions
Strong Excel or Google Sheets skills
Able to manage multiple tasks in a fast-paced environment
Demonstrates ownership and accountability for their work

Preferred

Experience with Shopping Ads
Understanding of product feeds and Google Merchant Center
Exposure to affiliate marketing or performance-based advertising
Experience working with large account portfolios

Benefits

Remote Working Allowance - We pay all Genies £126 per month WFH allowance
Flexible Working - We provide flexibility in working options and work in a distributed team model
25 Days Annual Leave + Bank Holidays + Birthday Leave
Enhanced Absence and Family Leave Policies
Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
Employee Referral Scheme - A bonus payment if we hire someone you recommend
Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes

Genie Shopping

Genie Shopping is an award winning Google CSS Partner helping leading retailers by driving additional, incremental sales to retailers.Using our teams combined expertise and knowledge of shopping services and award winning in-house technology, we track online behaviours and deliver leads and sales to retailers on a CPA (cost per action) basis, meaning the retailer only pays us when they make a sale. We operate across the whole of the UK and Europe and already work with some of the biggest names in online retail, including eBay, AO.com, Dell, Wayfair, Boohoo and Currys PC World, to name just a few, delivering almost 2 billion ad impressions per month.Genie Shopping has been at the forefront of Shopping Ads development since the platform was first opened to comparison shopping partners in 2017. One of our CSS sites, Crowdstorm, was one of the first whitelisted as ‘Google approved’ and we’ve been a Google CSS Partner ever since.In 2020, we were awarded the status of Google Premium Partner.At the heart of what we do is our dedication to enabling retailers, both big and small, to better reach the world of customers that exist beyond their current platforms, whilst concurrently helping consumers easily find the products they want when shopping online.As a retailer, affiliate network or agency, by working alongside Genie Shopping, you’ll benefit from our unique bidding software, our tech-savvy and engaged team, our first-class technology and our outstanding culture that has helped us become an award-winning CSS partner.

Cambridge, England, GBR

22 employees (2 in marketing)

network.genieshopping.com