Responsibilities

• lead regional media planning for Beiersdorf’s Dermatological and Healthcare portfolio, overseeing strategy development and execution across European markets.
• manage and mentor a team of Planning Directors, driving high performance, collaboration, and continuous growth.
• develop integrated, data‑led strategies across digital, traditional, and emerging channels (including CTV, BVOD, and AI‑enabled solutions), ensuring alignment with business objectives and KPIs.
• build trusted relationships, provide strategic guidance, and translate market insights into impactful planning recommendations.
• oversee campaign performance, define success metrics, lead optimisation and post‑campaign analysis, and champion innovation through evolving technologies and industry trends.
• Collaboration is central—working closely with internal teams, local markets, and external partners to deliver consistent, high‑quality outcomes at scale.

Requirements

• You’re an experienced media leader with a strong track record in integrated strategy, team leadership, and multinational client management.

Preferred

• deep channel expertise, analytical thinking, and a passion for innovation and developing people.

Benefits

• Our hybrid working model (three days in the office, two working remotely) to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.
• Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
• We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances.
• Be Your Best
• We want everyone to make the most of the opportunity to shine and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
• Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.