Planning Executive Director at OMD | London, UK

Planning Executive Director

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Job Summary

Own regional media planning leadership across Europe, driving data‑led, multi‑channel strategies and high‑performing team execution that align with business objectives and KPIs.

Strategic Planning: Develop integrated cross‑channel plans (digital, traditional, and emerging formats) and establish clear performance metrics.
Team & Partnership Leadership: Mentor Planning Directors and collaborate with internal markets and external partners to deliver scalable outcomes.
Performance & Innovation: Oversee optimisation, post‑campaign analysis, and adoption of evolving technologies to stay ahead of industry trends.

Job Description

Responsibilities

As Planning Executive Director, you’ll lead regional media planning for Beiersdorf’s Dermatological and Healthcare portfolio, overseeing strategy development and execution across European markets.
You’ll manage and mentor a team of Planning Directors, driving high performance, collaboration, and continuous growth.
You’ll develop integrated, data‑led strategies across digital, traditional, and emerging channels (including CTV, BVOD, and AI‑enabled solutions), ensuring alignment with business objectives and KPIs.
As a senior client partner, you’ll build trusted relationships, provide strategic guidance, and translate market insights into impactful planning recommendations.
You’ll oversee campaign performance, define success metrics, lead optimisation and post‑campaign analysis, and champion innovation through evolving technologies and industry trends.
Collaboration is central—working closely with internal teams, local markets, and external partners to deliver consistent, high‑quality outcomes at scale.

Preferred

You’re an experienced media leader with a strong track record in integrated strategy, team leadership, and multinational client management.

Benefits

Our hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.
Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances.
Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
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OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996

New York, New York, USA

4.2K employees (1,415 in marketing)

www.omd.com

67% recommend to a friend

82% CEO approval