Personalisation and Lifecycle Manager at Warner Hotels | Hemel Hempstead, Luton, UK

Warner Hotels

Personalisation and Lifecycle Manager

Hemel Hempstead, Luton, UK (On-site)

Salary Not AvailableSenior LevelContract

Posted 1 month ago

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Job Summary

-driven CRM work centers on end-to-end lifecycle journeys, scalable automation, and data-driven personalisation across the customer lifecycle.

Own Bloomreach journey building, triggers, segmentation, automation, and reusable templates.
Shape audience targeting with behavior, lifecycle stage, and value signals plus conditional decisioning.
Lead test and learn with A/B and multivariate experimentation to improve conversion, activation, and retention.

Job Description

Responsibilities

Lifecycle Journey Design & Optimisation

Designing and managing end-to-end lifecycle journeys (acquisition → retention)
Building scalable, automated, always-on CRM programmes
Translating business requirements into structured journey logic
Continuous optimisation based on performance insights and KPIs

CRM Platform Expertise (Bloomreach)

Hands-on ownership of Bloomreach for journey building and execution
Configuring triggers, workflows, segmentation and automation
QA, testing, troubleshooting and data validation
Developing reusable templates and scalable frameworks

Targeting, Segmentation & Decisioning

Creating audience segments based on behaviour, lifecycle stage and value
Applying conditional logic and dynamic decisioning
Translating data insights into actionable targeting strategies

Personalisation Strategy & Execution

Delivering personalised, data-driven communications across the lifecycle
Implementing dynamic content and behaviour-led messaging
Scaling personalisation in a structured, reusable way

Test & Learn Methodology

Designing and executing A/B and multivariate tests

Warner Hotels

Warner Hotels delivers exceptional short breaks exclusively for adults across our 16 hand-picked properties nestled in some of the UK’s most breathtaking country and coastal locations.From talented chefs serving up delicious dishes, to spa therapists creating moments of calm and entertainers lighting up our stages - it takes a truly passionate team to craft the kind of experiences our guests return for, time and time again.Behind the scenes, we’re powered by brilliant people across our hotels and support teams - from guest experience and housekeeping, to marketing, finance and everything in between. It’s this spirit of togetherness, warmth and joy that makes Warner Hotels a special place to work.We’re big on development, too. Whether you're looking to build your skills, grow into a new role, or discover a fresh start in hospitality, we’ll support you every step of the way with learning opportunities, training and career pathways tailored to you.Ready to bring your personality, passion and purpose to Warner Hotels? Explore opportunities today at jobs.warnerhotels.co.uk or speak to your local hotel.

Founded in 1932

Hemel Hempstead, England, GBR

654 employees (77 in marketing)

www.warnerhotels.co.uk