Own the paid media delivery for student recruitment, balancing platforms, budgets, and audience intent to drive outcomes with tight collaboration across Marketing and University teams.

• Managing digital advertising, tactics and platforms.
• Creating, implementing and reporting on a paid media strategy; primarily driving student recruitment through social, search and display advertising.
• Collaborating with Marketing and wider University teams to ensure USPs and key messaging are driven by audience intent.
• Ad creation, build and reporting for campaigns.
• Plan workload effectively and adapt tactics based on platform updates.
• Communicate the value and delivery of campaigns to wider teams.
• Attend weekly team meetings as required.

Requirements

• Recent, relevant experience in hands-on delivery of digital advertising to deliver strong results, including ad creation, build and reporting
• Detailed knowledge of current digital paid media platforms (Google, Meta and TikTok) and best practice
• Experience of and ability to manage a substantial budget day to day
• Organisation skills; the ability to confidently manage a varied workload
• Fixed term maternity cover position for 12 months starting on 14 September 2026
• Working full-time, 35 hours per week

Benefits

• Employer Pension Contribution up to 12%.
• 28 days + 8 days bank holiday.
• Annual salary increments (Until top of grade reached)
• Enhanced Maternity/Paternity Pay/Adoption Pay
• Salary Sacrifice Car Scheme (Tusker)
• Salary Sacrifice Cycle Scheme
• Salary Sacrifice Home & Tech Scheme
• Life Assurance
• Full details on our employee benefits can be found on our careers page www.falmouth.ac.uk/jobs.
• A first class working environment across our campuses with all the facilities you would expect from a leading University.