Paid / Performance Marketing Manager - Franchisee Acquisition. Hybrid / Remote
The Travel Franchise
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeSenior level4+ years exp.
6 hrs ago
Performance Marketing Specialist
Liverpool, UK
£30K/yr – £35K/yrMid Level1+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the paid media engine to drive growth and revenue, owning planning, execution, and optimization across channels while collaborating with brand, CRM, and commercial teams.
- Paid media strategy across Google, Meta, and emerging channels to improve ROAS and scale spend.
- Campaign planning, execution, and optimization with a data-driven mindset to grow the customer funnel.
- Cross-functional collaboration with brand, CRM, and commercial teams to align campaigns with business goals.
Job Description
Responsibilities
- Take ownership of paid media strategy across multiple channels to drive growth, ROI, and revenue while optimizing the full customer acquisition funnel.
- Lead planning, execution, and optimization of campaigns, collaborating with brand, CRM, and commercial teams.
Requirements
- 1-3+ years experience in performance marketing or paid media
- Strong experience with Google Ads and Meta Ads
- Proven track record managing and scaling budgets
- Strong analytical mindset with data-driven decision making
- Experience owning KPI's such as ROAS and CPA
- Advanced Excel or Google Sheets skills
Preferred
- Experience in hospitality, e-commerce, or multi-site businesses
- Familiarity with GA4, GTM and attribution modelling
- Experience with TikTok Ads or emerging channels
- Experience in fast-paced commercial environments
Benefits
- Free activity and 50% off drinks at all venues for employees, along with great discounts for family and friends
- Stakeholder pension scheme
- Access to trained mental health first aiders across the business
- Additional Holiday days for each complete year with us
Big Fang Collective
The Big Fang Collective are a group of creative individuals with a vision to change the way the UK enjoys itself and a goal to blow people’s minds with show-stopping experiential venues.We are disruptive, diverse and different. We don’t accept average and we push the boundaries in everything we do. Our talented teams work together to create jaw-dropping, socialisation concepts with plenty of character and collaboration, capturing the hearts and minds of everyone that enters our venues. We stand for ‘some-fang’ so the clue is in the name and we get our fangs stuck into everything we do.
