Own and scale paid social campaigns end-to-end, from Meta-focused activation to multi-platform expansion, delivering on CPA and revenue targets.

• Performance & Scaling: Own campaigns and budgets, identify winners, and scale high-ROAS creative and audiences.
• Testing & Optimization: Lead structured tests across audiences, creatives, and campaign setups to improve key metrics.
• Cross-Channel Collaboration: Align with Creative, CRM/retention, agencies, and platform reps to apply learnings and drive cross-channel growth.

Responsibilities

• Own and scale paid social campaigns, primarily across Meta, with expansion into new platforms over time
• Build, launch and optimise campaigns at pace, with a strong focus on execution
• Manage budgets to deliver against CPA and revenue targets
• Lead structured testing across audiences, creative and campaign setups
• Track and optimise performance across key metrics (CPA, CTR, CPC, conversion rate)
• Quickly identify winning ads and scale them, while cutting underperformance
• Turn data into clear, actionable improvements
• Maintain clear, concise reporting for stakeholders
• Work closely with Creative teams to deliver a consistent flow of assets
• Partner with agencies and platform reps to stay ahead of best practice

Requirements

• Proven experience managing paid social campaigns, especially Meta
• Strong track record of building and launching ads at volume
• Experience working with creative, including UGC or influencer content
• Strong analytical skills with a focus on performance
• Experience of working in multi-territory markets is advantageous
• Hands-on, proactive and execution focused
• Comfortable working at pace with a test and learn mindset
• Commercially driven and results-oriented
• Strong attention to detail and prioritisation
• Confident owning a channel end-to-end

Preferred

• Familiarity with tools like Smartly.io is a plus

Benefits

• Competitive salary and excellent bonus scheme
• Access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• Our hybrid working policy means we work from the office 3-4 days per week (14 days onsite across a 4 week period, and Monday's are our set days in the office)
• We are proud to go about our business in the right way and partner with many charities and sustainability partners - ‘giving something back’ is an important part of our ethos
• At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in)