Responsibilities

• Owning Performance Marketing: Taking ownership of Breathe’s performance marketing channels and developing multi-channel campaigns focused on measurable outcomes and return on investment.
• Driving Trial Growth: Increasing the volume and quality of trials while supporting activation, conversion and sustainable acquisition across the customer journey.
• Managing Paid Search and Social: Planning, executing and optimising activity across Google Ads, YouTube Ads, Microsoft Ads, LinkedIn and Meta.
• Testing and Experimenting: Running A/B tests across keywords, ad copy, creative, audiences and other optimisation levers to improve campaign performance.
• Working Cross-Functionally: Collaborating with the SEO Manager, Senior Growth Manager, Demand Generation, Content and Product Marketing teams to align campaigns, initiatives and goals.
• Achieving Commercial Targets: Taking ownership of monthly ARR targets and ensuring paid activity contributes to wider business performance.
• Making Data-Led Decisions: Analysing campaign performance through quantitative insight, identifying issues and pinpointing the root causes behind performance changes.
• Tracking Key Metrics: Monitoring and reporting on conversion rates, cost per acquisition, return on ad spend and other performance indicators.
• Building Reporting Infrastructure: Developing and maintaining automated reports and dashboards that make performance clear and actionable.
• Improving Landing Page Conversion: Working with Design and Growth to run CRO experiments on landing pages and improve conversion from click through to trial signup.

Benefits

• Salary on offer is £50,000-£55,000 DOE
• Flexible working – 50% office based & core hours are 10am to 3.30pm
• 25 days holiday (+ 1 extra after 3 years!) PLUS Your Birthday off!
• Dog friendly office – because furry co-workers make everything better!
• Private medical insurance (PMI) - with enhanced mental health, dental & optical coverage via AXA
• Employee Assistance Programme – Support when you need it
• Life Insurance – 2 x salary & Matched pension (5%) – because the future matters
• 2 x volunteer days per year – give back to causes that matter to you
• Access to Mintago – Exclusive financial wellbeing through discounts and expert advice
• Retail discount scheme – perks and savings just for being part of our team!