Paid / Performance Marketing Manager - Travel Franchise. Hybrid / Remote
The Travel Franchise
Basingstoke, Reading, UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeMid level4+ years exp.
1 day ago
Performance Marketing Manager
Bristol, UK
Salary Not AvailableSenior Level5+ years expContract
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end digital acquisition engine across paid, organic, and local channels, turning data into decisions that optimize ROI and growth while building a high‑performing acquisition team.
- Growth Infrastructure: Establish attribution, tracking, and data quality to support budget decisions.
- Acquisition Portfolio: Own paid, SEO, CRO, affiliates, and local channels with strategy and budget priorities.
- Team & Governance: Lead a high‑performing acquisition team and translate performance into actionable strategy.
Job Description
Responsibilities
- Manage relationships with external paid media and SEO agency partners, ensuring strong performance, accountability, strategic alignment and continuous optimisation against commercial objectives.
- Own and deliver the end-to-end acquisition strategy across paid media, organic (SEO, GEO, AEO), CRO, affiliates and local demand channels.
- Set channel roles, objectives, budgets and investment priorities to drive efficient, scalable growth against commercial targets.
- Balance short-term performance with long-term demand generation and sustainability.
- Lead paid media planning, optimisation and testing (audiences, creatives, formats, landing pages) to maximise ROI and demand quality.
- Drive organic acquisition performance, partnering with content and technical teams to optimise visibility, site health and discovery opportunities.
- Own website conversion optimisation, identifying friction points and leading testing to improve customer journeys and conversion rates.
- Manage local demand channels (e.g. Google Business Profiles, directories), optimising presence and performance across locations.
- Define and oversee acquisition measurement frameworks, ensuring robust tracking, attribution and high-quality data to drive decisions.
- Translate performance data into actionable insights, shaping strategy, reporting, budget allocation and wider marketing direction.
- 25 days holiday
- Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
- Access to remote GP and nurse services, physiotherapy, and mental health support.
- Early access to your earned wages through Wagestream.
- Cycle to work scheme.
- And many more, just ask…
Bupa
Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide.With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.
33K employees
