Responsibilities

• Acquisition Planning
• Develop and deliver Bike Club's customer acquisition plans across the UK and Germany in collaboration with the Marketing Director.
• Translate business objectives into channel plans, campaign targets and testing priorities.
• Recommend how acquisition budgets should be allocated across markets, channels and campaigns.
• Identify new opportunities to grow customer acquisition and market penetration.
• Develop a clear test-and-learn roadmap across channels, audiences, propositions, creative, and landing pages.
• Continuously assess the effectiveness and scalability of acquisition channels.
• Performance Marketing
• Manage our performance marketing agency and other acquisition partners ensuring they deliver against agreed objectives.
• Oversee the day-to-day performance and optimisation of paid acquisition activity across relevant channels.

Requirements

• Relevant experience in performance marketing, customer acquisition or growth marketing within a consumer-focused business or agency.
• A strong understanding of paid acquisition channels and how they work together within the customer journey.
• Experience managing performance marketing agencies or external partners.
• A track record of improving acquisition performance while maintaining commercial discipline.
• Strong analytical and commercial skills, with the ability to translate data into practical recommendations.
• Experience developing and evaluating campaign tests across audiences, creative, propositions or channels.
• Experience managing a multi-channel, multi-market budget of £1m+, including making investment recommendations
• A test-and-learn mindset and genuine curiosity about what drives customer behaviour.
• Strong stakeholder management and communication skills.

Preferred

• Experience working across multiple markets, ideally including Germany is desirable.

Benefits

• Why BikeClub? You'll be joining a business with a clear purpose, a genuinely different proposition and significant opportunity to grow. This is an opportunity to have a meaningful impact on the next stage of Bike Club's growth, while helping build a more sustainable way for families to access children's bikes.