Responsibilities

• Plan, build, manage and optimise Google Ads campaigns across multiple client accounts.
• Manage Search, Performance Max, remarketing and other appropriate campaign types.
• Undertake keyword, audience and competitor research.
• Manage budgets, bidding strategies and targeting.
• Write and test advertising copy.
• Monitor and improve key metrics including cost per lead, conversion rate and ROAS.
• Review landing-page performance and recommend or implement improvements.
• Conduct account audits and identify areas for improvement.
• Produce clear reports and recommendations for clients.
• Work with GA4, Google Tag Manager and other analytics tools to understand the complete customer journey.

Requirements

• At least three years' relevant digital marketing experience.
• Confidence dealing directly with clients.
• The ability to manage multiple accounts and deadlines.
• Commercial awareness and an understanding that marketing performance ultimately needs to generate meaningful business results.

Preferred

• HubSpot
• Other CRM and marketing automation platforms
• Google Tag Manager
• Looker Studio
• Microsoft Advertising
• Meta or LinkedIn advertising
• Elementor
• Technical SEO
• Conversion rate optimisation
• Agency-side digital marketing