Performance Marketing Manager

Manchester, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 2 weeks ago

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Job Summary

Own the end-to-end paid media strategy for the Novasol brand and drive day-to-day optimisation, testing, and innovation to maximise ROI and acquisition, collaborating with Revenue Management, Brand, SEO, Product, and Analytics while managing creative supply chain.

Own and lead the paid media strategy and budget optimization to drive ROI
Drive structured testing, measurement, and incrementality across campaigns, creatives, and landing pages
Collaborate across Revenue, Brand, SEO, Product, and Analytics to align commercial priorities

Job Description

Responsibilities

Own the end-to-end paid media strategy for the Novasol brand
Lead day-to-day optimisation of campaigns, ensuring budgets are allocated effectively to maximise ROI and commercial performance
Leverage automation, AI-driven solutions and new platform innovations to continuously improve performance
Design and run a structured testing programme across structure, creative, landing pages, audience strategy and bidding models, applying sound measurement and incrementality frameworks to validate results
Work closely with Revenue Management to align performance activity with pricing, occupancy and commercial priorities
Manage the creative supply chain with Brand and Creative teams — briefing, production timelines and asset delivery — ensuring messaging and creative supports broader marketing objectives
Partner with SEO and Product teams to improve landing page performance, conversion rates and overall customer journey
Analyse and report on performance trends, surfacing risks and opportunities with clear, commercially-framed recommendations
Monitor competitor activity and industry developments to ensure we remain ahead in an increasingly competitive PPC landscape
Contribute to a culture of innovation within the performance team, championing new ideas, tools and ways of working

Requirements

Proven experience managing PPC campaigns at scale is essential (Search Ads 360 experience desirable)
Strong commercial mindset and analytical skills — able to connect paid media performance to revenue, margin and business outcomes, not just channel metrics
Solid grounding in measurement and testing frameworks — attribution, incrementality and structured test-and-learn methodology
AI-literate, with hands-on experience using automation and AI-driven tools to improve paid media performance
Experience managing a creative supply chain — briefing and working with creative teams or agencies to keep campaigns fresh and effective
Experience managing paid social and programmatic activity desirable
Experience managing significant budgets with clear accountability
Experience within travel or another fast-paced, commercially-driven industry is desirable
Behaviours & Mindset
Comfortable working in a fast-paced, target-driven environment

Awaze

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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