Responsibilities

• Own Meta and Google end to end. Account structure, targeting, creative testing, budget allocation.
• Set measurement up properly from the start. Conversion tracking, server side events, attribution you can defend in a room.
• Report on CAC, trial to paid conversion, payback period and LTV to CAC. Not impressions.
• Run a disciplined creative testing programme with the Content Producer, using organic performance to decide what is worth spending against.
• Improve what happens after the click. Landing pages, signup flow, trial activation.
• Make the case to scale with numbers, and scale when it holds.
• Open new channels once the core two are working, whether that's YouTube, Reddit, affiliates or wherever the coaches actually are.

Requirements

• 3 to 5 years in paid acquisition with real responsibility for a budget and its return
• Analytically honest. You'll tell the founder a channel isn't working rather than reframe the dashboard, that's the most important thing on this list.
• Deep hands on Meta and Google. You've built accounts, not just optimised inherited ones.
• Fluent in GA4, conversion APIs and the realities of post iOS14 attribution
• Comfortable with subscription economics. Cohorts, churn, payback, contribution margin.
• Strong creative judgement. You know creative is the biggest lever in paid and you brief accordingly.
• Happy operating without a marketing team around you. It's you, a content producer, and a founder who'll give you a fast answer.

Preferred

• B2B SaaS or self serve subscription experience
• Marketing to small businesses, solo operators or the self employed
• Fitness, health or wellness sector background
• SQL, or the ability to get your own numbers out without waiting on anyone
• Lifecycle and email experience alongside paid

Benefits

• Discretionary annual bonus based on company performance.
• Pension matched up to 5%.
• 25 days holiday plus bank holidays.
• Media budget uncapped subject to demonstrated return
• A dedicated content producer feeding you tested creative
• Direct line to the founder. Decisions same day, not next quarter.
• Full ownership of a channel from a standing start, in a profitable business that is using paid to accelerate even faster, rather than to break even.