Performance Marketing Executive

Harleston, Suffolk, UK (On-site)

£30K/yr – £38K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own a multi‑channel paid media program for a growth‑minded brand, driving ROAS and efficiency across Google, Meta, and Amazon while shaping testing, landing pages, and cross‑team collaboration.

  • Own multi‑channel strategy and execution for Google Ads, Meta ads, and Amazon Ads to hit ROAS and CPA targets.
  • Run structured tests on creatives, audiences, bidding, and landing pages to lift conversion rates.
  • Provide data‑driven insights, reporting, and recommendations to optimize spend and scale marketplace growth.

Job Description

Responsibilities

  • Plan, build, and manage PPC campaigns across Google Ads (Search, Shopping, Performance Max)
  • Manage and optimise paid social campaigns across Meta (Facebook & Instagram)
  • Monitor performance and continuously optimise campaigns to improve ROAS, CPA, and conversion rates
  • Conduct structured testing across ad creatives, audiences, bidding strategies, and landing pages
  • Support or manage Amazon Ads campaigns (Sponsored Products, Sponsored Brands)
  • Work to improve campaign efficiency and support overall marketplace growth
  • Support SEO initiatives, with a focus on analysing performance, keyword research and on-page optimisation
  • Assist with website performance improvements and landing page optimisation
  • Track, analyse, and report on campaign performance using GA4 and ad platform data
  • Provide clear insights and recommendations to improve results
Feedmark logo

Feedmark

Feedmark is a family-owned, independent business with an enviable reputation for providing high quality science based equine supplements, which are highly regarded for their nutritional benefits by horse owners and equine professionals.For over 40 years, Feedmark has supplied innovative supplements and nutritional advice to 70,000 customers, both in the UK and overseas. Founded in Norfolk, by Warwick and Margaret Townsend, the business continues to develop and innovate under the directorship of their son, Chris and daughter in-law, Rebecca. With the most advanced production techniques and quality assurance procedures, Feedmark supplements are suitable for all equines, especially competing horses. Feedmark is recognised under the Universal Feed Assurance Scheme (UFAS) – the industry’s gold production standard. The company is also a member of the British Equine Trade Association (BETA) and part of the BETA NOPS scheme, meaning Feedmark monitor for naturally occurring prohibited substances, as required under the rules of racing and affiliated competitions.Feedmark is regularly audited to retain its accreditations, under which it commits to using high quality, traceable ingredients to meet legislation safety standards.The company prides itself on its reputation for providing a high level of customer service, with a dedicated team of expert Nutritional Advisors, who have a wealth of knowledge and experience in equine nutrition. The team is available seven days a week to provide impartial, science-based advice, both over the phone and online and, as horse owners themselves, understand what is involved with managing and caring for equines. Feedmark provides a fast and efficient service and free next working day delivery to UK customers. Customers are happy to recommend Feedmark to friends and family, as independently recorded by Feefo, and this is testament to its exceptional customer service. A proud partner with The Animal Health Trust.

Founded in 1978
St Cross South Elmham, England, GBR
10 employees (2 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
38.5K
Monthly Google Ads Budget
$58
Traffic Source Mix
Search
58.1%
Direct
29.9%
Referral
7.1%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)