Responsibilities

• Work closely with the Paid Media & Growth Marketing Manager to implement channel and testing strategies.
• Build, launch and optimise paid search and paid social campaigns across Google, Meta and LinkedIn.
• Monitor campaign performance daily and make proactive optimisation decisions based on performance data.
• Analyse campaign, funnel and conversion performance to identify opportunities to improve cost per acquisition and account growth.
• Support campaign testing across audience targeting, creative, messaging, landing pages and bidding strategies.
• Support campaign reporting and maintain clear visibility across spend, lead quality, conversion and acquisition performance.
• Identify trends, anomalies and performance shifts quickly and provide recommendations based on findings.
• Support creative briefing and feedback processes using campaign and audience insights.
• Help manage campaign pacing, budgets and weekly performance tracking.
• Collaborate with Sales and Lifecycle teams to understand lead quality and downstream conversion performance.