Responsibilities

• Owning the paid meta campaigns
• Plan, build, launch and optimise paid campaigns across Facebook and Instagram
• Own audience targeting, budget allocation and bid strategy within agreed parameters
• Monitor performance daily and make confident optimisation decisions without being prompted
• Plan and execute demand generation campaigns alongside the Head of Marketing; own day-to-day search campaign management including keyword strategy, ad copy testing and bid management
• Design and run a structured A/B testing programme across creative, copy, audiences and formats - document findings and apply learnings as an ongoing discipline
• Build and maintain audience segmentation across cold, warm and retargeting pools
• Take full ownership of Klaviyo account: strategy, execution and optimisation
• Audit and rebuild core automated flows: welcome, abandoned cart, post-purchase, win-back and re-engagement
• Manage the broadcast email calendar and build list segmentation based on purchase behaviour, browsing data and customer type
• Monitor list health and act on deliverability, open rates and unsubscribes
• Develop SMS and WhatsApp flows for high-value journeys - appointment confirmations, trade updates, project follow-ups
• Own the transition from the current external agency to in-house.
• Brief the Content and Campaign Manager on paid creative needs; review output through a performance lens and feed test results back into future creative direction
• Own weekly and monthly performance reporting — insight-led, not a data dump — and be the first to flag when something isn00sn't working