Responsibilities

• Owning the paid meta campaigns
• Plan, build, launch and optimise paid campaigns across Facebook and Instagram
• Own audience targeting, budget allocation and bid strategy within agreed parameters
• Monitor performance daily and make confident optimisation decisions without being prompted
• Plan and execute demand generation campaigns alongside the Head of Marketing; own day-to-day search campaign management including keyword strategy, ad copy testing and bid management
• Plan and execute demand generation campaigns alongside the Head of Marketing to build awareness and drive consideration
• Own day-to-day management of search campaigns, including keyword strategy, ad copy testing and bid management
• Apply the same A/B testing discipline to search as to paid social
• Design and run a structured A/B testing programme across creative, copy, audiences and formats - document findings and apply learnings as an ongoing discipline
• Build and maintain audience segmentation across cold, warm and retargeting pools, reflecting Bathshack's long consideration cycles, showroom and online journeys, and trade segments

Requirements

• 2+ years of hands-on paid Meta campaign management - Ads Manager is your daily tool
• Demonstrable Klaviyo experience: flows, list management, deliverability
• Proven track record running structured A/B tests and acting on results
• Analytically minded - you spot patterns and know what to do with them

Preferred

• SMS experience helpful; WhatsApp for Business a bonus
• E-commerce or retail-adjacent background is a genuine advantage
• Comfortable using AI tools for reporting, analysis and insight generation

Benefits

• Your birthday off, on us
• Staff discount - because your bathroom deserves it too!
• Perks card with exclusive retail and travel discounts
• Milestone awards - additional holiday at 3 and 5 years
• Pension options
• 24/7 Employee Assistance Programme
• Recognition through our Mighty Duck scheme
• Learning and development through Bathshack Academy
• Real progression - we’re growing fast and we promote from within