Performance Marketing & CRM Manager

Belfast, UK (On-site)

£35K/yr – £40K/yrSenior Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid media and search campaigns end to end while building audience segments and in-house CRM flows to accelerate consideration and conversions.

  • Growth Infrastructure: Own Meta and search campaigns, audience targeting, budgets, and bid strategies with daily optimization.
  • Lifecycle & CRM: Build Klaviyo flows, SMS/WhatsApp journeys, and email calendar for cold to retargeting audiences.
  • Testing & Insight: Run structured A/B tests across paid and creative, and deliver ongoing, insight-led performance reporting.

Job Description

Responsibilities

  • Owning the paid meta campaigns
  • Plan, build, launch and optimise paid campaigns across Facebook and Instagram
  • Own audience targeting, budget allocation and bid strategy within agreed parameters
  • Monitor performance daily and make confident optimisation decisions without being prompted
  • Plan and execute demand generation campaigns alongside the Head of Marketing; own day-to-day search campaign management including keyword strategy, ad copy testing and bid management
  • Plan and execute demand generation campaigns alongside the Head of Marketing to build awareness and drive consideration
  • Own day-to-day management of search campaigns, including keyword strategy, ad copy testing and bid management
  • Apply the same A/B testing discipline to search as to paid social
  • Design and run a structured A/B testing programme across creative, copy, audiences and formats - document findings and apply learnings as an ongoing discipline
  • Build and maintain audience segmentation across cold, warm and retargeting pools, reflecting Bathshack's long consideration cycles, showroom and online journeys, and trade segments

Requirements

  • 2+ years of hands-on paid Meta campaign management - Ads Manager is your daily tool
  • Demonstrable Klaviyo experience: flows, list management, deliverability
  • Proven track record running structured A/B tests and acting on results
  • Analytically minded - you spot patterns and know what to do with them

Preferred

  • SMS experience helpful; WhatsApp for Business a bonus
  • E-commerce or retail-adjacent background is a genuine advantage
  • Comfortable using AI tools for reporting, analysis and insight generation

Benefits

  • Your birthday off, on us
  • Staff discount - because your bathroom deserves it too!
  • Perks card with exclusive retail and travel discounts
  • Milestone awards - additional holiday at 3 and 5 years
  • Pension options
  • 24/7 Employee Assistance Programme
  • Recognition through our Mighty Duck scheme
  • Learning and development through Bathshack Academy
  • Real progression - we’re growing fast and we promote from within
Bathshack.com logo

Bathshack.com

Bathshack.com is the UK & Ireland's best value online bathroom supplier.We specialise is supplying high quality designer bathrooms in the the UK and Ireland at the most competitive prices.As well as offering Ireland's premier online bathroom store bathshack also have 6 showrooms located throughout Ireland giving customers the option to see products first hand.Bathshack is a dynamic, forward thinking and fast growing bathroom supplier. It understands the importance of its people and is committed to investing in talented individuals who share the same ambition and relish the opportunity to be part of its bright future.

Founded in 2009
Belfast, Northern Ireland, GBR
71 employees (4 in marketing)

Traffic Signals

Monthly Visitors
149.5K
Monthly Google Ads Budget
$715
Traffic Source Mix
Search
63.9%
Direct
29.3%
Referral
3.1%
Social
2%
Paid
1.6%

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
2 (3% of company)
Marketing Roles Posted (Last 30 Days)
2