Responsibilities

• Push, activate the channel (top priority)
• Build and run partner facing campaigns, paid and organic, tailored to each tier: co-sell content for - Cisco/Genesys, resale enablement for VARs, white-label enablement for service providers.
• Keep partner battle cards, one-pagers and marketplace listings current, and build the follow-up sequence that turns partner and conference conversations into registered opportunities.
• Pull, build end-customer demand
• Build and run direct end-customer campaigns (LinkedIn, email, gated content) that get compliance and security buyers to the point of asking their partner for SecureCall.
• Produce case studies and gated content that drive inbound capture, and route it back to the right partner.
• Tools you will execute and administer - HubSpot: own and operate the instance end to end, contacts, lists, sequences, workflows, lead scoring and pipeline reporting.
• SlateCX: administer as the primary lead-scoring and conversion layer on top of HubSpot for ABM target accounts and re-engagement sequences.
• LinkedIn Campaign Manager and Sales Navigator: build and run account-based paid campaigns against a pre-allocated campaign budget, separate from your retainer.
• Secondary tools as needed: Reddit Ads, Google Analytics, and enrichment tools such as ZoomInfo or BuiltWith.

Requirements

• 3+ years of hands-on B2B SaaS demand generation or performance marketing experience.
• Direct, campaign and operations level HubSpot experience: build a sequence, set up a workflow, configure lead scoring, read a pipeline attribution report without support.
• Experience running paid LinkedIn campaigns (Campaign Manager, Sales Navigator, account-based targeting) with measurable pipeline attribution; Reddit experience is a plus.
• Comfort defining and negotiating MQL/SQL criteria directly with a sales counterpart, and reporting funnel metrics to management. This role has no CRM administration.
• Demonstrated ability to build and run campaigns independently, without an agency or supporting team.
• Not a fit if you are a fractional CMO or strategic advisor who will build frameworks and hand them to others to execute.
• Not a fit if you are a brand or awareness-focused marketer without a pipeline-generation track record.
• Not a fit if you are someone who defaults to hiring an agency, or needs a team or a large budget to produce results.
• Not a fit if you are someone looking to own CRM administration, this role is marketing execution only, Zoho CRM and any HubSpot-to-Zoho integration is owned by Sales Operations.

Preferred

• Strongly preferred - Experience marketing into or through Cisco, Genesys, or a comparable UCaaS/CCaaS ecosystem, plus exposure to service-provider (white-label, multi-tenant) go-to-market models.
• Strongly preferred - Background in cybersecurity, compliance technology, contact centre technology, or enterprise SaaS infrastructure.