Responsibilities

• Strategic program development: Design and execute integrated, multi-channel marketing programs with critical-to-win EMEA partners to drive enterprise business acquisition and brand preference for Adyen.
• Local market enablement: Support and enable local EMEA markets to activate targeted marketing efforts aimed at "Critical to Win" partners, ensuring they are integrated with the overall local marketing approach.
• Commercial alignment: Partner closely with EMEA Partnerships teams and Marketing leads to ensure all marketing activities are laser-focused on local revenue goals and market nuances.
• Data-driven iteration: Track, measure, and report on campaign performance, using a "launch fast and iterate" mindset to pivot resources toward the highest-impact activities.
• Cross-functional collaboration: Act as the connective tissue between regional execution and global strategy, ensuring EMEA-specific needs are represented in the global roadmap.

Requirements

• 5+ years of experience in B2B Marketing, Partner Marketing, or Channel Marketing (FinTech or SaaS experience in EMEA is a plus).
• Proven track record of managing marketing programs across multiple European markets, understanding cultural nuances.
• Experience working with Target Account Lists (ABM/ABX) and managing high-touch partner relationships.
• Ability to thrive in a "new team" environment - you are comfortable building the plane while flying it.
• A natural connector: You excel at navigating complex organizations and building strong relationships with internal stakeholders and external partners alike.
• Growth-minded: You are focused on the "commercial engine" - you understand that success is measured by pipeline and margin put live.
• Strategically agile: You can pivot easily between high-level strategic planning and the tactical "sleeves-rolled-up" execution required to launch campaigns.
• EMEA expert: You have a deep understanding of the EMEA partner landscape (SIs, Platforms, and Alliances) and how to navigate regional market differences.
• Strong communicator: You are fluent in spoken and written English and comfortable working across time zones and multiple cultures.
• This role is based out of our Amsterdam, Berlin or London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.