Responsibilities

• Own and support the delivery of digital customer engagement activity by implementing email, push, POS, Coupon at till, digital banners and CRM campaigns. The role is responsible for planning, executing and optimising customer communications that drive sales, engagement, retention across Morrisons owned channels.
• This position delivers targeted, high-performing communications in line with the contracted customer engagement plan and wider business objectives. It also ensures effective use of budget, strong customer segmentation, timely campaign delivery and continuous optimisation of performance.
• Customer Develop and implement communication strategies by customer segment to improve engagement, retention and sales
• Plan and execute campaigns in line with the agreed customer calendar, key trading moments, launches, promotions, loyalty activity and seasonal campaigns
• Build and optimise automated customer journeys, including retention, reactivation and lapsed customer programmes
• Ensure all campaigns are delivered on time, aligned to brand guidelines and tailored to the target audience
• Manage customer segmentation and targeting, using data and insights to deliver relevant, dynamic and personalised content
• Ensure communications reach customers in a timely, competitive and relevant format across channels
• Support delivery of the wider business plan and trade strategy through effective customer communications
• Own or support campaign briefing, creative development and email build processes

Requirements

• Strong knowledge of the retail, Loyalty and marketing industry, particularly digital marketing and CRM
• Commercial and financial understanding
• Strong to expert knowledge of email marketing platforms and CRM systems
• Knowledge of loyalty programmes, promotional mechanics and customer lifecycle marketing
• Understanding of customer segmentation, targeting and personalisation
• Good understanding of data protection and GDPR principles
• Understanding of Morrisons customer personas and customer engagement priorities

Benefits

• Competitive salary
• 25 days holiday (in addition to 8 bank holidays)
• Company contributory pension scheme
• Joining a supportive, empowered culture & a team with outstanding capability and experience
• A dynamic environment in which you can personally learn, develop and make an impact
• Opportunity to shape a growing and market leading technology business business
• Strong support from experienced sales, insight, and product teams
• A collaborative, high-performing culture
• The chance to shape and grow a scaling tech and insights business
• Direct exposure to a major grocery retailer and leading CPG brands