Media & Campaigns Lead
NewsCord
UK (Remote)
In-houseFull-timeEntry level
2 hrs ago
Partner, Head of Brand, Content & Experiences
London, UK
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own the global brand and content agenda with a strong eye on experiences, partnerships, and AI-enabled discovery, while advising leadership and shaping the audience’s perception through measurable brand and event programs.
- Strategic ownership: align brand, content, and experiences with growth goals, and set governance for AI-driven content and channels.
- Experience leadership: define global events strategy and ensure data-driven impact on brand equity and commercial outcomes.
- AI governance and channel strategy: embed AI-aware branding, search optimization, and a video-first content channel on the company site.
Job Description
Responsibilities
- Strategic Leadership: Define and execute a global brand, content, and experiences strategy aligned with the firm’s commercial objectives and growth ambitions.
- Trusted advisor: Act as a trusted advisor to Senior Leadership and Partners on brand positioning, content strategy, and experiential engagement.
- Thought leadership: Provide thought leadership on emerging trends in brand, digital experience, content, and AI-driven marketing.
- Innovation champion: Champion innovation, including the adoption of new technologies to enhance brand reach, content effectiveness, and audience engagement.
- Brand: Establish a global brand tracking framework with metrics on brand perception, awareness, and positioning versus competitors.
- Brand identity: Deliver a consistent global Brand Visual Identity, narrative, and tone of voice with scalable templates and governance.
- Campaigns: Recommend and implement globally aligned campaigns that amplify the core Knight Frank brand narrative.
- AI-driven discoverability: Ensure the brand narrative is optimised for LLM and AI-driven search environments, enhancing discoverability and digital authority.
- Partnership strategy: Explore and recommend a new global partnership and sponsorship strategy to elevate brand presence and relevance.
- Events & Experiences: Define and implement a new global events strategy, demonstrating measurable impact through physical and digital experiences.
- Event KPIs: Establish and track Event KPIs, clearly linking event performance to brand equity and commercial outcomes.
- Platform optimization: Lead the optimisation of event platforms (e.g. Cvent) to enhance engagement, data capture, and ROI.
- Platform management: Manage third-party platforms (e.g. Headbox) and create efficiencies in event sourcing, delivery, and cost management.
- Experience quality: Ensure all experiences reflect the Knight Frank brand and deliver a consistent, high-quality client journey.
- Content delivery: Oversee the delivery of global content programmes aligned to the new Brand VI and supported by AI governance frameworks.
- The View channel: Establish “The View” as a video-first global digital channel, hosted on Knight Frank’s .com platform.
Knight Frank
At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property, in all key markets. We believe personal interaction is a crucial part of ensuring every client is matched to the property that suits their needs best – be it commercial or residential. Operating in locations where our clients need us to be, we provide a worldwide service that’s locally expert and globally connected.Inspired teams naturally provide excellent and dedicated client service. Therefore, we’ve created a workplace where opinions are respected, where everyone is invited to contribute to the success of our business and where they’re rewarded for excellence. The result is that our people are more motivated, ensuring your experience with us is the best that it can be.At Knight Frank, we value our vibrant online community and appreciate your active participation on our social channels. We strive to maintain a safe, respectful, and inclusive environment for all users. Please adhere to the following guidelines to ensure a positive experience for everyone:- We encourage and welcome your comments and feedback, however, they should be shared in a constructive, respectful manner.- We reserve the right to reject or remove comments that are not in keeping with our policy and to block or ban users/followers who violate this policy.- Please treat each other with courtesy and respect. Hate speech, discrimination, or offensive content of any kind will not be tolerated.Our moderators reserve the right to remove any content and any user who violates these guidelines that are intended to maintain a welcoming and respectful community.Thank you for being a valued member of the Knight Frank community.
