Responsibilities

• Develop and implement comprehensive social media strategies across multiple platforms to increase brand awareness and audience engagement.
• Manage paid social advertising campaigns in Meta Ads Manager, TikTok Ads Manager and Google Ads Manager, including planning, execution, optimisation, and reporting of performance metrics.
• Create compelling content plans tailored to each platform, ensuring consistency with brand voice and messaging.
• Monitor social media channels for trends, opportunities, and customer interactions, responding promptly and professionally.
• Analyse campaign data and social media analytics to inform future strategies and optimise performance.
• Collaborate with cross-functional teams such as creative and sales departments to ensure cohesive messaging.
• Maintain an up-to-date understanding of industry best practices, platform algorithms, and emerging trends in social media marketing.
• Manage relationships with external vendors or agencies when necessary for specialised campaigns or content creation.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Knowledge of paid media management principles and techniques to achieve brand goals.
• Proficiency in social media management tools (e.g., Hootsuite, Metricool, Buffer) and advertising platforms (e.g., Facebook Ads Manager).
• Excellent written and verbal communication skills with the ability to craft engaging content tailored to diverse audiences.
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Creative mindset with a keen eye for visual aesthetics and storytelling through digital content.
• Experience analysing data metrics to evaluate campaign effectiveness and inform strategic decisions.
• A proactive attitude with the ability to adapt quickly in a fast-paced digital environment.

Preferred

• Hands-on time with Metricool or Meta Business Suite
• Canva or basic editing ability
• Familiarity with Notion, Asana, or Frame.io
• Experience speaking to clients directly about performance

Benefits

• Casual dress
• On-site parking
• Sick pay