Responsibilities

• Own the day-to-day management and optimisation of paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands. You will be responsible for ensuring campaigns are delivered to a high standard, budgets are allocated effectively, and performance remains aligned with client objectives.
• Monitor account performance daily, identifying opportunities to improve efficiency, increase scale, and maintain profitability. You will proactively implement optimisation strategies based on data rather than waiting for performance issues to emerge.
• Execute full-funnel campaign strategies across prospecting, retargeting, and retention activity, ensuring campaigns are structured appropriately for each stage of the customer journey.
• Support the scaling of successful campaigns by identifying opportunities to increase spend while maintaining key performance metrics such as CAC, ROAS, and MER.
• Analyse performance data across Meta Ads Manager, TikTok Ads Manager, Triple Whale, Shopify, and internal reporting tools to identify trends, opportunities, and risks.
• Translate performance data into actionable insights, helping both internal teams and clients understand what is driving results and where improvements can be made.
• Take ownership of performance reporting by ensuring data is accurate, insights are meaningful, and recommendations are commercially focused.
• Quickly identify performance issues and work collaboratively with senior team members to implement recovery plans and testing strategies.
• Work closely with Creative Strategists to provide performance-driven feedback on creative assets, helping improve campaign effectiveness and customer acquisition performance.
• Analyse ad performance to identify successful hooks, formats, messaging angles, and offers, using these insights to support future testing initiatives.

Requirements

• 2+ years of hands-on paid social experience within an agency or DTC e-commerce environment.
• Strong working knowledge of Meta Ads Manager and TikTok Ads Manager, with experience building, managing, and optimising campaigns that drive measurable business outcomes.
• Solid understanding of campaign structure, audience strategy, creative testing frameworks, and performance optimisation principles.
• Comfortable analysing data across Triple Whale, Shopify, GA4, and platform reporting tools, using insights to inform recommendations and decision-making.
• Demonstrates strong commercial awareness and an understanding of the core metrics that drive e-commerce growth, including ROAS, CAC, MER, and customer acquisition efficiency.
• Able to communicate performance insights clearly and confidently to both internal stakeholders and clients.
• Highly organised with strong attention to detail and the ability to manage multiple accounts and competing priorities effectively.
• Proactive, solutions-focused, and motivated by continuous improvement and learning.
• Collaborative team player who contributes positively to team culture and shared success.
• Passionate about performance marketing, e-commerce growth, and staying ahead of industry trends.

Preferred

Benefits

• Join a fast-growing and ambitious company with a collaborative, people-first culture.
• Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection.
• Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year.
• Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance.
• Benefit from a company pension scheme designed to support your long-term future.
• Access private health insurance after 6 months, helping you prioritise your wellbeing.
• Receive life insurance cover alongside Smart Health wellbeing support services.
• Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support.
• Follow a clear and structured progression plan designed to support your professional growth and career development.
• Participate in annual salary reviews linked to performance and contribution.