Own amplification and paid social across Meta and TikTok, turning content into measurable growth through strategy, budget, audience, and performance decisions.

• Amplified Content Strategy & Activation: define budgets, audiences, objectives, and timings for amplified organic posts and ensure alignment with calendars and broader campaigns.
• Paid Social Campaign Management: plan, build, test, and optimize campaigns across Meta and TikTok with structured targeting and efficient delivery.
• Reporting & Insight: translate results into actionable advisories for content and social teams to drive future improvements.