Responsibilities

• Plan, launch and manage paid-search campaigns targeting US consumers.
• Manage campaigns across Google Ads and Microsoft Advertising.
• Conduct US-focused keyword, competitor and market research.
• Build campaigns around commercial intent, lead quality and profitability.
• Create and test advertisements, landing pages, keywords, audiences and offers.
• Improve conversion rates and reduce the cost per qualified lead.
• Manage negative keywords, bidding strategies, budgets and geographic targeting.
• Implement and verify accurate conversion and revenue tracking.
• Analyse performance from initial click through to lead acceptance and revenue.
• Identify differences in performance between traffic sources, devices, states and customer segments.

Requirements

• Demonstrable experience managing paid-search campaigns in the US market.
• Strong practical knowledge of Google Ads and Microsoft Advertising.
• Experience generating measurable leads or sales through paid media.
• A clear understanding of cost per acquisition, conversion rates, revenue attribution and return on advertising spend.
• Strong analytical ability and confidence making decisions using commercial performance data.
• Experience with conversion tracking, Google Analytics and tag-management tools.
• The ability to work independently and take ownership of performance.
• Strong attention to detail, particularly when managing budgets and tracking.

Preferred

• US consumer finance, lending, credit, fintech, insurance or financial lead generation.
• Experience working with lead buyers, ping trees, affiliate platforms or performance-marketing networks.
• Knowledge of US state-level targeting and financial advertising restrictions.
• Experience with landing-page optimisation and conversion-rate testing.
• Experience managing paid social or native advertising alongside paid search.

Benefits

• Casual dress
• Company pension
• Cycle to work scheme
• Sick pay