Responsibilities

• You’ll own the entire digital performance engine for The Travel Franchise. That means a £384k PPC budget, £60k in paid social, and full SEO strategy.
• Every day you’ll be across Google Ads, Microsoft Advertising, Facebook, Instagram, TikTok and LinkedIn — optimising, testing, and making calls.
• You’ll work directly with our Co-Founders, who close every franchise prospect personally. That means you get immediate, unfiltered feedback on lead quality.
• No layers. No Chinese whispers. You’ll know exactly how the campaigns you’re running are landing in real sales conversations.
• This isn’t about following a playbook someone else wrote. You’ll build the strategy. You’ll spot the opportunities. You’ll kill the underperformers fast and scale what works.
• And as the budget grows toward £1M+, you’ll have the opportunity to build a team around you.
• Your fingerprints will be on everything. That’s the point.

Requirements

• Proven PPC management at scale — 4+ years in performance marketing, with at least 2 years managing budgets of £250k+ annually.
• A real CPA reduction story — you’ve materially cut cost-per-acquisition before and you can walk us through exactly how.
• Platform depth — Google Ads and Meta Blueprint certified (or equivalent demonstrable expertise). You’re not dabbling in these platforms. You live in them.
• Funnel and sales process fluency — you understand lead generation funnels and multi-stage sales processes. You know that a click is just the beginning.
• Data that tells a story — you can translate performance data into insights that Co-Founders actually understand and can act on. You don’t hide behind dashboards.
• SEO and AI search — solid SEO fundamentals, plus awareness of how AI search (ChatGPT, Claude, Perplexity) is shifting the landscape and what that means for visibility.
• Self-direction — you don’t need daily instructions. You spot problems, form a view, and fix them. You’re comfortable in a “Freedom & Responsibility” culture where results matter more than hours worked.

Benefits

• Salary: Competitive, depending on experience.
• Performance bonus: Real upside tied to the metrics that matter.
• Professional development: A dedicated budget to keep your skills sharp.
• Holiday and travel: Generous entitlement and genuine travel opportunities — we’re a travel company, after all.
• Culture: Netflix-inspired “Freedom & Responsibility”. Context not control. Results not clock-watching. If that excites you rather than unsettles you, you’ll thrive here.