Responsibilities

• Lead Multi-Channel Campaigns: Plan, launch, and optimise paid media activity across LinkedIn and Google Search as your core pillars, with additional activity across Meta, TikTok, and YouTube and other platforms.
• Drive B2B Strategy: Work alongside Managers and Directors to bring fresh, commercially-minded ideas to our global B2B and B2C clients.
• Full Funnel Ownership: Manage pacing, budgets, and performance against agreed KPIs, ensuring campaigns are delivered on time and within scope.
• Insightful Reporting: Turn complex data into clear, thoughtful recommendations and present these insights directly to clients with confidence.
• Integrated Collaboration: Work closely with strategy and creative teams to ensure paid media supports wider brand and business objectives.
• Innovation: Stay ahead of the curve on platform updates, AI tools in paid media, and industry trends to keep our clients at the forefront of the digital landscape.

Requirements

• Experience: 2+ years of experience managing paid media campaigns, ideally within an agency environment.
• Core Platform Expertise: Strong hands-on knowledge of LinkedIn Ads and Google Search is essential.
• Platform Breadth: Experience or a strong desire to work across Meta, TikTok, YouTube, and Spotify.
• B2B Passion: A proven track record or a deep interest in B2B marketing and navigating complex professional audiences.
• Analytical Mindset: Strong analytical skills with high proficiency in Excel and an understanding of tracking/pixel implementation for performance enhancement.
• Communication: Confident client-facing skills—you are comfortable presenting performance data and strategic insights to senior stakeholders.
• Strategic Planning: Familiarity with forecasting, media planning, and keyword research.
• Organisational Excellence: Able to manage multiple accounts and deadlines effectively while maintaining high standards.

Nice to have

• Experience using AI tools to enhance paid media workflows.
• Experience with Google Analytics 4 (GA4).
• Experience in high-growth or ambitious B2B sectors.

Benefits

• All employees at Brands2Life are offered a fantastic working environment, excellent long-term career opportunities and highly competitive range of benefits.
• We offer regular internal and external training (at all levels), 360 reviews, personal development plans, health and dental insurance, flexible working, and plenty of company socials.
• As well as all of that, we offer a two-month sabbatical after four years (paid!!).