Paid Media manager

UK (Hybrid)

£50K/yr – £65K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize multi-channel paid media with £3M+ budget, drive lead gen at scale, and own measurement through GA4/GTM across search, social, and programmatic, while testing new formats and focusing on CPA/CPL and RoAS.

  • Own end-to-end campaigns and budget allocation across Google, Meta, TikTok, Microsoft, and Reddit.
  • Lead testing and incrementality to prove paid channels\' true contribution to leads.
  • Translate data into concise narratives and action plans for the broader marketing team.

Job Description

  • Manage substantial budgets (£3M+ annually) across Google Ads, Meta, TikTok, Microsoft Ads and Reddit, working closely with the Head of Paid Media.
  • Lead all Paid Social campaigns, with a strong grasp of platform -specific audience mechanics, creative best practices and algorithm behaviour.
  • Build, launch and optimise campaigns end -to-end, from strategy through to post -campaign analysis.
  • Monitor daily performance across all channels, making real -time decisions on budget allocation, bid strategy and creative rotation.
  • Hit and improve KPIs including CPL, CPA, CPC, CTR, RoAS and lead volume targets.
  • Stay ahead of platform updates, beta features and new ad formats — and bring useful ones into the test plan.
  • Dive deep into campaign data at the creative, audience, placement and platform level to keep activity on track and drive consistent improvements.
  • Own conversion tracking and attribution setup using GA4, Google Tag Manager, UTMs and platform pixels, including troubleshooting when data doesn\'t look right.
  • Translate performance data into clear, actionable insights and communicate them succinctly.
  • Produce regular performance reports with narrative and context.
  • Scrap Car Comparison logo

    Scrap Car Comparison

    We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and book in tens of thousands of vehicles over the same period through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide. Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. That gives us both security and momentum – and yet, despite our size, we have kept the excitement, energy and ambition of a startup. Our team is collaborative, ambitious and relentlessly driven to be the best and most exciting place to work in our sector. Our aim is bold: to build a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities, and as we scale, so too will our donations.

    Founded in 2008
    GBR
    19 employees (2 in marketing)

    Traffic Signals

    Monthly Visitors
    155.7K
    Monthly Google Ads Budget
    $8K
    Traffic Source Mix
    Search
    67.5%
    Direct
    26.3%
    Referral
    4.4%
    Social
    1.2%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~22

    Marketing Team

    Marketing Team Size
    2 (11% of company)
    Marketing Roles Posted (Last 30 Days)
    2