Paid Media Manager at Right at Home UK | Liverpool, UK | £40K/yr – £46K/yr

Paid Media Manager

Liverpool, UK (Hybrid)

£40K/yr – £46K/yrSenior Level3+ years expPermanent

Posted 3 months ago

Job Summary

PPC engine across Google Ads, Meta, LinkedIn and emerging channels that turns budget into ROI while driving qualified leads.

Own lead generation and conversion performance across multi-channel campaigns
Own budgets, bids, and account structures to maximise ROI and ROAS
Provide clear performance updates and actionable insights to stakeholders

Job Description

Responsibilities

Plan, launch, and optimise multi-channel PPC campaigns across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging paid media channels
Drive high-quality lead generation in line with monthly targets, with a strong focus on conversion performance
Manage and optimise PPC budgets, bids, and account structures to maximise ROI, CPA, and ROAS
Conduct in-depth keyword and audience research to inform targeting strategies and campaign performance
Write compelling, results-driven ad copy aligned with business objectives and audience intent
Improve ad performance through effective use of ad extensions, quality score optimisation, and landing page alignment
Continuously test and refine campaigns through A/B testing of ads, audiences, and landing pages
Analyse campaign performance and deliver clear, actionable insights, trends, and recommendations to stakeholders
Provide regular reporting and performance updates to the Head of Digital and wider internal teams
Stay up to date with industry trends, platform updates, and competitor activity to maintain a competitive edge
Build strong relationships with internal stakeholders and work closely with the in-house national marketing team to share best practice and support wider digital strategy, including organic activity
Manage PPC accounts for lead-generation-focused businesses with proven results
Support the wider franchise network through occasional UK travel, delivering coaching, workshops, and attending conferences and stakeholder meetings (fully expensed)

Requirements

Essential skills and experience:
Proven campaign experience with demonstrable ROI on Google Ads
At least 3 years managing PPC accounts preferably within agency for local and national campaigns
Ability to report back to Senior Leaders on performance
Experience using Google products including Google Analytics, Tag Manager and Looker Studio
Outstanding communicator with the ability to explain technical terms in simple language
Being able to set clear expectations and positively challenge when required to achieve desired outcomes
Experience of managing individuals in a target driven environment
Experience: PPC: 3 years (required)
Google AdWords: 3 years (required)
Work authorisation: United Kingdom (required)
This is a hybrid role and requires a minimum of three days per week working from the Right at Home National Office in Crosby. Are you able to meet this requirement on a consistent basis?

Nice to have

Highly Desirable: Implement and maintain conversion tracking to measure the success of campaigns accurately
Highly Desirable: Experience managing and working with agencies

Benefits

A competitive salary
An industry leading and multi award-winning franchise network
A market leading homecare provider for quality, recognised as one of the best employers in the sector
Up to 25 days annual leave (increasing with time served) plus bank holidays
Salary sacrifice company pension
Salary sacrifice EV scheme
Contribution to private healthcare
Free secure parking
Hybrid working available
Private medical insurance

Right at Home UK

What exactly does Right at Home UK do?> Provides a premium quality service to adults and older people who require some assistance to live at home and enjoy their independence. > Delivers highly personalised support that benefits the whole family, not just the individual Client. Our care teams offer companionship, social activity, support with diet, exercise and household management, as well as personal care and help with mobility.> Keeps the Client's wellbeing as the top priority. The Right at Home UK approach of using consistent and thoughtfully matched carers, who visit for at least one hour, promotes strong relationships, trust and a holistic approach to our Clients' care and quality of life.

Founded in 2010

Liverpool, England, GBR

114 employees (7 in marketing)

www.rightathome.co.uk