Responsibilities

• Own paid media strategy across Meta, Google
• Build, launch, manage and optimise campaigns
• Decide what to test and why
• Manage budgets and identify scaling opportunities
• Analyse performance and understand the “why” behind the numbers
• Improve targeting, creative, messaging and conversion rates
• Work with Creative and Client Delivery to align campaigns
• Use sales feedback to improve lead quality
• Turn campaign data into clear actions and recommendations
• Develop repeatable processes and strategies across our client accounts

Requirements

• Proven hands-on experience managing multiple Meta Ads and Google Ads at a time
• Experience developing and executing paid media strategies
• Experience managing multiple client accounts, ideally within an agency
• Strong understanding of ROAS, ROI, CPL, CPA, CTR, CPC and conversion rates
• Experience with campaign testing, optimisation and scaling
• Understanding of landing pages, conversion funnels and tracking
• Experience working with reporting and analytics tools

Preferred

• Desirable: Experience with GA4, Google Tag Manager, Meta Ads Manager, or working within healthcare/dental marketing.

Benefits

• Casual dress
• Company events
• Company pension
• Gym membership
• Health & wellbeing programme
• On-site parking
• Sick pay
• Work from home